For over three years I served as one of Toptals Creative Directors leading a team of 25+ creatives to define the look and feel of a billion-dollar brand. From drift car designs to events at Cannes and Web Summit, we handled it all in-house—producing hundreds of projects with a multi-million-dollar operating budget. The results spoke for themselves: we became one of the most-shared brands on LinkedIn in 2023 and set the foundation for the brand’s future.
Branding the worlds largest remote talent network
Toptal
Motion Design
Toptals motion language needed to be flexible to appeal to technical junkies and design nerds all at the same time. So we came up with something clean, elegant and bespoke to each of its talent verticals.
Social Media
Toptals social strategy was all about highlighting real people in the talent network. And when you have over 16,000 people in your network get some really special stories.
Photography
Real people, real desks. Authenticity was king at Toptal which is why we traveled the world taking real photos of Toptal developers at home in their offices.
Partnerships
Billion dollar brands don’t grow on their own. Partnerships were key to elevating the brand and making sure Toptal’s clients felt that they were in experts hands.
Events
Toptal is a truly global brand so we were tasked with coming up with event activations and installations at many of the worlds largest tech conferences including Web Summit, Cannes, South Summit and Collision.
Case Studies
Toptal’s case studies were no joke. We treated them like short documentaries with custom graphics, high quality production and all the thought and care you’d put into an ad.