An anti-gentrification message for a rapidly growing city.
Alpenrose Home Delivery
CHALLENGE: Alpenrose Dairy was reintroducing home delivery to Portland but didn’t want Portlanders to think that it was another Instacart or Amazon. It was a 100 year old Portland institution and represented all that made the city good.
SOLUTION: Keep Portland Small. With the city rapidly growing around us its easy to forget our connection to community and the local businesses that built it. Alpenrose gives you a mini dose of that connection weekly with local products delivered right to your doorstep. Helping remind Portlanders to think and act small.
RESULTS: Grew the Alpenrose Delivery customer base by 11% | 50+ UGC submissions | NATIONAL ADDY SILVER
AGENCY: Hijinx
MY ROLE: ACD//CREATIVE DIRECTION//ART DIRECTION//DESIGN//PRODUCTION//POST PRODUCTION
Beyond Video
To extend the campaign into social we invited local Portlanders to share a photo of their home what they love about their city in the caption. Then, as a tiny surprise, we built their house in miniature and delivered it right to their doorstep.
