An anti-gentrification message for a rapidly growing city.

Alpenrose Home Delivery

Challenge: Alpenrose Dairy was reintroducing home delivery to Portland but didn’t want Portlanders to think that it was another Instacart or Amazon. It was a 100 year old Portland institution and represented all that made the city good.

Solution: Keep Portland Small. With the city rapidly growing around us its easy to forget our connection to community and the local businesses that built it. Alpenrose gives you a mini dose of that connection weekly with local products delivered right to your doorstep. Helping remind Portlanders to think and act small.

Beyond Video

To extend the campaign into social we invited local Portlanders to share a photo of their home what they love about their city in the caption. Then, as a tiny surprise, we built their house in miniature and delivered it right to their doorstep.