Challenge:
The streaming landscape had become notorious for toxicity, harassment, and exclusion creating a space where negativity overshadowed fun.

Solution:
Streaming is better this way. Not by being louder but by being kinder — a space where creators lift each other up, communities actually feel like communities and trolls don’t get the mic. With clear rules and a creator-first mindset we showed that streaming can be inclusive, safe and seriously fun.

My Role:
As the Associate Creative Director on this multi-year adventure I was the brain (well one of them at least) behind the concept, shaping the look, feel and voice of the brand. I guided production through every phase and made sure the final result felt cohesive, creative and impossibly fun.