Yellow means caution except when it doesn’t. For Yerba Madre it meant get out and do stuff. All the stuff. We set out to create a visual system that was colorful, bold and flexible. One that showed a variety of outdoor activities that made you think to yourself “I want to go do that”. We also partnered with a handful of influencers to bring the idea into the real world. The campaign generated tens of thousands of likes and impressions.