Football + Hiking + Influencers
Yerba Madre
Not every brand needs a Super Bowl spot. Instead of dropping millions on a :30, we hosted an influencer-only Trailgate party in a leafy canyon outside LA. We kicked things off with a hike, then returned to a massive screen in the woods, influencer-chef recipes and nature-inspired games like Acornhole and Yerb Pong . The event became a social content engine, with influencers posting in real time driving PR and giving Yerba Madre fans serious FOMO. Maybe next year they’ll get the invite 🤷♂️
AGENCY: PDA
MY ROLE: CREATIVE DIRECTOR/ ART
We colorblocked the event. Fabricating an overwhelming amount of yellow elements including Yerba jerseys, a DJ booth with custom paintings, an Acornhole set and bobble heads.
We made a super serious nature documentary about the habits and migratory patterns of the Yerb Herd. The most influential and feared herd out there.
Our chefs crushed it.
We partnered with influencer chefs itsromab, thespicyjuju, and chefjeremyfox to bring the feast
