Showing how NFL players use the Surface on and off the field.
Microsoft Surface
NFL superstars are more than just athletes. We highlighted what makes them “Anything But Ordinary”—from passions to personalities to business enterprises—and how Surface helps power that originality.
Results: 1.1 million impressions at the Super Bowl | 6.1 engagements overall | 4 billion video views | 750k fan votes | 2x Clio Gold
AGENCY: Hijinx
MY ROLE: ACD // CREATIVE DIRECTION // CONCEPTING // PRODUCTION
Case Study
