One of the biggest The biggest mic drop moment in streaming history was when Ninja made the move from Twitch to Mixer. It was the first shot fired in the streaming wars and I was on the front lines. We simply dropped Ninja’s video on X and the world did the rest.

We did it again with Shroud. And then again and again adding King Gothalion, Ewok, and others.

The approach was simple. We wanted new Mixer streamers to feel authentic so each video was packed with details about their personal lives and their streams. That way people knew it was the same streamer just on a new platform.

RESULTS: 3M+ followers gained | 1B earned impressions | #2 viewed video on YouTube | 67M+ views | PR coverage in every major media outlet | 650K downloads in 5 days | #1 App Store ranking | the list goes on and on…