Brief: Tell the story of Organic Valley as an “un-corporation,” a company that does business differently from the typical Fortune 500.

Idea: Call us crazy. But its working. They laughed at organic food and farming in the early 80’s but it turns out its the best way to grow and eat food. Organic Valley is the most unlikely billion dollar corporation.

RESULTS: Raised aided brand awareness by 17% | 3x more effective at driving sales | 60% video completion rate | named AdWeek's Ad of the Day, and what Forbes called their "new favorite campaign of the year."