The crazy story of how a little company became a billion dollar industry leader.

Organic Valley

Brief: Tell the story of Organic Valley as an “un-corporation,” a company that does business differently from the typical Fortune 500.

Idea: Call us crazy. But its working. They laughed at organic food and farming in the early 80’s but it turns out its the best way to grow and eat food. Organic Valley is the most unlikely billion dollar corporation but if it ain’t broke don’t fix it.

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