Hacking YouTube’s search engine to reward Malibu super fans with a cocktail.
Malibu Rum
Super fans of Malibu Rum scour Malibu’s social channels for new cocktail recipes. So we hacked YouTube’s search engine to create a SEO scavenger hunt for a secret summer Malibu cocktail recipe.
RESULTS: This campaign raised Malibu’s profits by 4.3 percent that summer | Won best video campaign for US Search Awards (SEO)
AGENCY: 360i/Dentsu
MY ROLE: ACD//CREATIVE DIRECTION//DESIGN//PRODUCTION//POST PRODUCTION//SEO//YOUTUBE STRATEGY
