CHALLENGE: The PC gaming community hates being advertised to. And yet as a company Microsoft need to make ads targeted to them.

SOLUTION: We made fun of all the fluff and pomp that goes into video game marketing reducing each of our ads down to one simple mind blowing idea. Just showing the games.

RESULTS: 175k+ organic YouTube views | 9k likes | 400 comments | Started major online beef between Shroud, Ninja and Dr Disrespect.